About Me

I’m a Digital Marketing Expert & Project Lead with 6+ years of hands-on experience growing e-commerce, SaaS, and heritage/luxury brands across Morocco, Africa, the US, and the UAE. I lead multi-disciplinary teams to plan, execute, and scale full-funnel campaigns (paid + organic), build conversion-optimized websites, and deliver measurable business results.

My approach blends creative storytelling with data-driven execution — I implement analytics and tracking, run performance media, automate email journeys, and use AI and prompt engineering to accelerate ideation, production, and decision-making.

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